TikTok to launch restaurant chain under ‘TikTok Kitchen’ brand

TikTok to launch restaurant chain under ‘TikTok Kitchen’ brand

TikTok plans to launch ‘TikTok Kitchen’ branded restaurants with delivery across the US next March.

TikTok Kitchen will be engaged in the delivery of ready-made food. The menu will include dishes that have become popular thanks to the video in the application – tiktok pasta, pasta chips, corn ribs, etc. The menu will be updated every three months.

Previously, TikTok shared this list of the most popular food items as part of a trend review.

Why does TikTok want to get into the restaurant business?

Most likely, the TikTok Kitchen project is another way to promote the brand, increase awareness, and also follow the trends related to food delivery. In addition, the launch of TikTok Kitchen is in line with the platform’s strategic development in the e-commerce space, which will allow even more users to order and pay for goods on the app.